Up in the

Crow's Nest

Initiatives Worth Scaling

Are you the true Wavemaker ready to represent your company at the SDG World Tour with your initiative and win a sailing trip of a lifetime?


Sign in for Up in the Crow's Nest!

Wish to join our Final Event? Tickets open soon!


Media Partners

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It is time to embed the Sustainable Development Goals (SDGs), and learn from each other. Companies are willing, trying, partnering, learning, and struggling. With rolled up sleeves and spit on the hands progress is slow and step-by-step, but it's progress nonetheless. We aim to not only activate professionals, but reward those taking action and provide an opportunity and a learning platform for them and their initiatives linked to the SDG's. 


With our partners, we have created a cross-industry innovation challenge and an open learning platform to support those active around the SDGs.  All initiatives will be online during and after the challenge. Finalists will pitch their initiative for a live audience, their supervisor and a jury, and the winner will represent their company during a 5-10 day sailing leg and become part of the SDG World Tour legacy. This legacy will be presented to the United Nations in New York in 2022.

For Who

Young professionals (ages 25-35) within corporate companies from all industries are allowed to enter the challenge. These individuals have groundbreaking ideas or preferably currently pursue initiatives linked to SDGs that are worth attention and scaling. The final event is open to everyone looking for inspiration and an interesting network. Companies who wish to join the event, the innovation challenge and contribute or sponsor are invited to fill in our contact page